Creatives assemble!

Join us for an engaging panel discussion on creative problem solving and design thinking skills in the tech industry. This is a great chance to meet creatives in other industries and build meaningful connections, so be sure to and save your seat!

About the Event

Creative problem solving and design thinking skills are in popular demand in today’s workforce. Attendees will be empowered to explore how human-centered design can help create detailed solutions for layered problems in day-to-day life. Come hear from women who are leading in their creative field(s). All genders welcome!

Who Should Attend

Designers and creatives who are interested in understanding “creative” opportunities available in the Tech sector – it’s not just about coding!

You might be interested in:

  • User Experience Design
  • Web Development (specializing in animation)
  • Digital Marketing / Content Marketing
  • Digital Product Design
  • Mobile Design
  • Gaming, AR/VR
  • AI/Robotics

Agenda

6:00 – 6:30 PM: Registration and networking 
6:30 – 7:30 PM: Panel event
7:30 – 7:45 PM: Q&A
8:00 PM: Event concludes

The Panelists 

Selma Zafar – Director of Experience Design at Best Buy

Leading the Experience Design team at Best Buy Canada, Selma is defining their vision of creating compelling, seamless digital experiences for Canadian consumers. With over 18 years of experience in UX design, Selma’s work spans several industries including eCommerce, retail, digital agency, and mobile. This diverse background has given her a holistic view of the challenges and opportunities of innovative and user-friend solutions. A passionate advocate for women in tech, Selma is active in teaching, speaking, and mentoring.

Darlene Arriola – Senior UX Designer at Visier

Darlene started out her career as a User Interface Design intern at Corel Corporation over twenty years ago, as a part of the Architectural Studies program at Carleton University. A few career iterations later, she finds herself UX-ing at Visier Inc, facilitating the solving of complex problems and collaborating closely with agile teams to arrive at a solution that best fits. When not at work, she’s running around after her two amazing young boys and tending to her growing jungle of plants.

Shirley Ho – Mixed Reality Senior Designer at Microsoft

Shirley is a Senior Designer at Microsoft, currently working with Mixed Reality technology to solve challenges encountered by Firstline workers. A graduate from the UBC Cognitive Systems program, she has always been intrigued with design thinking and human-computer interaction. Outside of work, you can find her behind a camera, hiking with her dogs, or attempting to learn a new skill in the Microsoft garage space (e.g. laser cutting!)

Vedashree Bankar – Product Designer at Earnin

Vedashree is a Product Designer at Earnin, a Fintech startup recognized as New York Times’s Next Wave of Unicorn Startups. As a teen, she founded her venture of designing custom shoes for individuals and now creates user-centric products for technology companies at scale. Outside work, she volunteers at local nonprofits, collects postcards, and chases rainbows.

Rose Gunson – ESports Creative Program Manager (Gears of War) at Microsoft

Rose Gunson oversees creative for the Gears of War esports program at Microsoft. Her role includes executive producing esports documentary series and video content, managing the program’s visual brand, and developing creative strategies for external program growth. In her free time, Rose enjoys doing yoga and binge listening to all the podcasts.

Maddy Wilson – Product Marketing Manager at Central 1

Maddy is a creative strategist, content marketer, and copywriter with over seven years of experience in the technology, advertising, and non-profit sectors. She cut her teeth in go-to-market strategy at SAP and continues to drive innovative launch and post-launch strategies as a Product Marketing Manager at Central 1. Maddy has a Bachelor of Fine Art from the University of Victoria, so it’s no surprise that creativity and the arts have always been a large part of her personal and professional life. She’s excited to share how her creative background contributes to a fulfilling career in tech. 

Venue Sponsor

Frequently Asked Questions (FAQs)

How can I contact the organizer with any questions?

Please contact us through Eventbrite for any questions or at [email protected]

What's the refund policy?

The ticket is refundable up to 7 days prior to the event. If you need to refund your ticket, please contact us as soon as possible so we can transfer your spot to someone on the waitlist.

How can I become a sponsor?

Contact [email protected] and we can send you the sponsorship package! 

Is this event for females only?

Absolutely not, all our events are gender-inclusive!